Box Office Update: Scream 7 on track for a franchise best opening
Despite mixed reviews, it seems like any fear of “franchise fatigue” wasn’t warranted for Scream 7, with the latest film looking like it’s going to smash franchise records as far as opening weekends go. According to Deadline, the movie is on track for a $60 million weekend (about $20 million more than we predicted), which is significantly higher than the previous franchise record, which belonged to Scream VI with $44.4 million.
Scream 7 hits theaters under a cloud of controversy, with it having initially been intended to star Melissa Barrera and Jenna Ortega, who would have reprised their roles from the previous two installments. That plan went kaput when Barrera made social media posts about the Israel-Hamas war that initially provoked outrage in some Hollywood circles, leading to her dismissal. Ortega declined to reprise her role afterward, and the original director, Christopher Landon, also eventually stepped down, leading to a creative overhaul. This involved producers Spyglass going back to original franchise star Neve Campbell (who left the sixth film after a pay dispute) and Scream mastermind Kevin Williamson.
The reviews and audience reactions have been mixed (the B-minus CinemaScore is weak), but the box office has far exceeded anyone’s expectations. Even if it turns out to be front-loaded, this will be considered a major win for Paramount, which is distributing the film, so I’d expect an eighth film in theaters before long.
As expected, GOAT should be in second place with about $11.75 million and a $73 million domestic total. Wuthering Heights will come in third with $7 million for a $72 million total, meaning a $100 million finish is definitely out of reach for Emerald Fennell’s period pic. The rest of the top five will consist of concert films, with Twenty One Pilots: More Than We Ever Imagined – Live in Mexico City making $3.5 million. Neon’s EPiC: Elvis in Concert (read our review HERE) continues to perform well, expanding this weekend — it’s also looking at about $3.5 million.
What are you seeing this weekend? Let us know in the comments.
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